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MB-220: Microsoft Dynamics 365 Marketing Functional Consultant

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      $1,600.00
      • Level
        All Levels
      • Duration
        32 hours

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      Why Join this Course?

      List

      Master Dynamics 365 Marketing Tools

      Gain expertise in advanced tools like Customer Insights, Lead Management, and Campaign Automation.

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      Real-World Scenarios for Practical Learning

      Learn to design and deploy personalized marketing strategies using real-life business cases.

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      Advanced Audience Segmentation Techniques

      Explore audience targeting through segmentation builder, behavior analysis, and AI-driven insights.

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      Optimize Multichannel Campaigns

      Get hands-on training in managing campaigns across email, SMS, social media, and web.

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      In-Depth Knowledge of Marketing Automation

      Learn to configure workflows, nurture leads, and measure campaign success using KPIs.

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      Expert Guidance on AI-Driven Marketing Analytics

      Understand customer engagement and ROI analysis with integrated AI tools.

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      Enhanced Integration with Microsoft Ecosystem

      Seamlessly connect Dynamics 365 Marketing with Sales, Customer Service, and Power Platform.

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      Elevate Your Marketing Career

      Build in-demand skills and position yourself as a trusted Dynamics 365 Marketing expert.

      Course Overview

      The MB-220: Microsoft Dynamics 365 Marketing Functional Consultant Certification Course offered by Skill-Curve is meticulously designed to empower marketing professionals with the expertise to effectively implement and manage Dynamics 365 Marketing solutions. This industry-relevant program equips you with the skills to configure and manage marketing tools, craft targeted campaigns, analyze customer journeys, and optimize marketing strategies to meet organizational goals.

      Focused on delivering practical knowledge, the course provides an in-depth understanding of core concepts, including customer segmentation, lead management, event management, and analytics integration. Guided by seasoned industry experts, this program ensures participants gain actionable insights to align marketing efforts with business objectives, making you a valuable asset in the competitive global market.

      Course Objectives

      • Master Key Features of Dynamics 365 Marketing:
      Gain an in-depth understanding of features like customer journey creation, lead generation, and event management to enhance campaign efficiency.
      • Optimize Campaign Strategies:
      Learn to configure and implement effective marketing strategies that align with organizational goals and drive measurable outcomes.
      • Utilize Advanced Marketing Insights:
      Develop expertise in leveraging AI-driven analytics and insights for data-driven decision-making and personalized customer engagements.
      • Design Seamless Customer Journeys:
      Acquire the skills to create, optimize, and execute multi-channel customer journeys using Dynamics 365 tools.
      • Streamline Marketing Operations:
      Learn to automate tasks, integrate platforms, and manage marketing resources efficiently for better operational productivity.
      • Ensure Data Compliance:
      Understand and apply data protection and GDPR compliance measures within the Dynamics 365 Marketing environment.
      • Certification Preparation:
      Equip yourself with the knowledge and practical skills required to successfully clear the MB-220 certification exam.

      Prerequisites

      • Fundamental Knowledge of Marketing Concepts:
      Familiarity with core marketing principles, including customer engagement strategies and marketing campaign management.
      • Experience with Microsoft Dynamics 365 Applications:
      Basic working knowledge of Dynamics 365 or other CRM platforms to understand system navigation and functionality.
      • Understanding of Business Processes:
      Awareness of marketing, sales, and customer relationship workflows within an organizational context.
      • Technical Proficiency:
      General comfort with using cloud-based applications, data analysis tools, and basic reporting techniques.
      • Professional Experience:
      Relevant experience in roles such as marketing consultant, business analyst, or CRM administrator is highly recommended to grasp the course content effectively.

      Training Outcomes

      Master Marketing Module Setup

      Gain expertise in configuring and managing Dynamics 365 marketing modules efficiently.

      Optimize Campaign Execution

      Learn to design, implement, and execute targeted marketing campaigns seamlessly.

      Data-Driven Marketing Insights

      Leverage analytics to create actionable strategies and enhance campaign performance.

      Customer Journey Orchestration

      Develop and manage personalized customer journeys for optimal engagement.

      Integration with Other Dynamics Apps

      Understand seamless integration across Dynamics 365 applications for cohesive marketing.

      Lead Scoring and Management

      Effectively utilize lead scoring models to prioritize and manage potential clients.

      Event Management Proficiency

      Plan, execute, and analyze marketing events using Dynamics 365 tools.

      Comply with Marketing Regulations

      Ensure campaigns adhere to GDPR and other compliance requirements effectively.

      Course Modules

      • Overview of Dynamics 365 Marketing architecture
      • Setting up marketing applications, organizational settings, and integration tools
      • Configuring advanced features like segmentation, lead scoring, and behavior-based workflows
      • Managing and nurturing leads through the marketing funnel
      • Creating and optimizing customer journeys using automation tools
      • Tracking lead engagement through behavior analysis and event triggers
      • Designing professional-grade email templates and campaigns
      • Implementing A/B testing for optimized email performance
      • Leveraging AI-powered personalization and dynamic content strategies
      • Setting up and managing virtual and in-person events
      • Integrating with third-party webinar platforms
      • Tracking event registration, attendance, and follow-ups with detailed analytics
      • Utilizing Power BI for creating marketing dashboards
      • Measuring campaign ROI and performance metrics
      • Generating and analyzing reports to derive actionable insights
      • Seamlessly connecting Dynamics 365 Marketing with Dynamics 365 Sales and Customer Service
      • Synchronizing data with Microsoft Power Platform for enhanced capabilities
      • Exploring integration with third-party CRM tools
      • Configuring GDPR and regional compliance settings
      • Managing consent, preferences, and subscription lists
      • Ensuring secure data handling and privacy standards
      • Leveraging AI for predictive insights and marketing automation
      • Configuring and managing triggers, workflows, and process automation
      • Creating personalized marketing messages using AI-generated recommendations
      • Allocating and optimizing marketing budgets and resources
      • Setting up marketing calendars for campaign tracking and coordination
      • Managing digital assets for consistent branding
      • Hands-on exercises with real-world business scenarios
      • Industry best practices for maximizing the use of Dynamics 365 Marketing
      • Strategies to align marketing objectives with business goals

      Frequently Asked Questions

      The MB-220 course equips professionals with the skills to implement, configure, and manage Microsoft Dynamics 365 Marketing. It focuses on creating and executing marketing strategies, managing leads, and leveraging the platform’s capabilities to deliver measurable results.

      This course is ideal for experienced marketing professionals and consultants who work closely with Microsoft Dynamics 365 Marketing. It is tailored for those aiming to optimize marketing campaigns, improve customer engagement, and integrate marketing tools effectively within their organization.

      To succeed in this course, participants should have:

      • A foundational understanding of marketing principles and strategies.
      • Hands-on experience with Microsoft Dynamics 365 or other CRM platforms.
      • Basic knowledge of cloud computing concepts and applications.
      This course covers:
      • Configuring marketing applications and managing customer journeys.
      • Designing and executing email campaigns and landing pages.
      • Integration with Dynamics 365 Customer Insights and Power Platform tools.
      • Utilizing marketing analytics to track campaign performance and ROI.
      Skill-Curve offers this course with flexible learning options, including:
      • Instructor-led online sessions: Interactive classes with industry experts.
      • Self-paced learning: Pre-recorded modules for flexible access.
      • Blended learning: A combination of live sessions and self-study materials.

      Upon passing the MB-220 exam, you will earn the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification, a globally recognized credential that enhances your professional credibility.

      The MB-220 certification validates your expertise in marketing automation using Microsoft Dynamics 365. It enhances your ability to deliver value-driven marketing solutions, improves job prospects, and increases your earning potential in the competitive field of marketing technology.

      The course duration depends on your chosen learning format. On average, it takes 3-4 weeks to complete the instructor-led training or self-paced modules, followed by the time needed for exam preparation.

      Yes, Skill-Curve offers comprehensive exam support, including:
      • Practice tests to familiarize you with the exam format.
      • Study guides and resources to reinforce key concepts.
      • Guidance from expert instructors to clarify doubts and boost confidence.

      To enroll, visit our official website at Skill-Curve, select the MB-220 course, and follow the registration process. For any queries, contact us at support@skill-curve.com or call us at +91-9968177195.

      What Our Learners Say

      Emily R.
      Emily R.Marketing Manager
      Read More
      "The MB-220: Microsoft Dynamics 365 Marketing Functional Consultant course was exactly what I needed to refine my marketing strategies. The real-world case studies were a highlight for me!"
      James T.
      James T.Digital Marketing Specialist
      Read More
      "Skill-Curve’s MB-220 certification course offered an excellent mix of theory and practical application. I now feel more confident in using Dynamics 365 Marketing for my campaigns."
      Sophia L.
      Sophia L.CRM Consultant
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      "This course simplified complex Dynamics 365 Marketing concepts and gave me the tools to implement them effectively. The flexible learning options were perfect for my schedule."
      Daniel M.
      Daniel M.Marketing Operations Analyst
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      "The MB-220 course exceeded my expectations. The instructors were knowledgeable, and the hands-on assignments helped me apply what I learned directly to my work."
      Olivia H.
      Olivia H.Customer Engagement Specialist
      Read More
      "After completing the MB-220 certification course at Skill-Curve, I’ve successfully streamlined marketing processes in my organization. The certification has truly added value to my career."

      Are You Ready to Upskill Your Career?

      Gain in-demand expertise with industry-relevant courses. Learn at your own pace and achieve recognized certifications for career growth.

      Download Brochure

      Are You Ready to Upskill Your Career?

      Gain in-demand expertise with industry-relevant courses. Learn at your own pace and achieve recognized certifications for career growth.

      contact info

      • Office 43-44, Al Fahidi, Bur Dubai, Dubai, United Arab Emirates
      • +91 9968177195
      • support@skill-curve.com

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